月笼川蜀，龙颜大月。
此次项目针对中秋佳节，为品牌方制定了中秋系列款的月饼礼盒。
从品牌背景文化出发，以红色为主色调，结合龙年和中国传统文化，我们最终选定了新中式的设计表现形式。
以龙的形象和月亮作为主要的元素，围绕主题采用新中式的设计方式进行设计创作，以婆娑的湖面倒影衬托龙的神秘，伴随月盈月缺，与龙产生特殊的视觉运动轨迹。
龙年与小龙坎产生了独特的契合点。龙的形象、龙纹样等，不仅迎合了龙年主题，同时也增加了品牌特有的文化氛围和吉祥寓意，为品牌传递情感与情绪，体现新中式的古典美。
此次项目针对中秋佳节，为品牌方制定了中秋系列款的月饼礼盒。
从品牌背景文化出发，以红色为主色调，结合龙年和中国传统文化，我们最终选定了新中式的设计表现形式。
以龙的形象和月亮作为主要的元素，围绕主题采用新中式的设计方式进行设计创作，以婆娑的湖面倒影衬托龙的神秘，伴随月盈月缺，与龙产生特殊的视觉运动轨迹。
龙年与小龙坎产生了独特的契合点。龙的形象、龙纹样等，不仅迎合了龙年主题，同时也增加了品牌特有的文化氛围和吉祥寓意，为品牌传递情感与情绪，体现新中式的古典美。
Under the moon of Sichuan, the dragon's visage looms large.
For this project targeting the Mid-Autumn Festival, we devised a series of mooncake gift boxes for the brand. Drawing from the brand's cultural background, we predominantly used red as the primary color, intertwining the Year of the Dragon with traditional Chinese culture. Ultimately, we settled on a design representation rooted in modern Chinese style.
The design revolves around the imagery of dragons and the moon, employing a modern Chinese design approach to reflect their symbiotic relationship. The sinuous reflection of the dragon against the rippling surface of the lake enhances its mystique, while the waxing and waning of the moon creates a unique visual dynamic alongside the dragon.
The Year of the Dragon finds a unique resonance with SHOO LOONG KAN. Incorporating dragon imagery and patterns not only aligns with the Year of the Dragon theme but also imbues the brand with a distinct cultural ambiance and auspicious symbolism, conveying emotion and sentiment while embodying the classical beauty of modern Chinese style.
